our story.

SoSo Swim was born from a lack of swimwear that was sustainable but also looked good on. We wanted to create a piece that was confidence giving and shaped the female form in all the right places. We spent months researching the best materials to use, and tweaking our design to make sure we created a piece that you would love for years to come.
 In the end we were able to create a design that accentuates the female form and makes you feel amazing, whilst also allowing us to be sustainable and not compromise on style. 

our founder.

I founded SoSo Swim in April 2021. I have always wanted to make a difference for the planet and when I was 9, I started an online dog boutique with the slogan 'Go Green on the Dog Scene'. Fast forward 12 years and my focus has changed from products for doggies but still with the hope to make a difference for the environment.

I hope you love your SoSo Swimsuit as much as I do.

Romy x

the production.

We want to work together to support sustainable ways of living and give you a brand that helps the planet with every order. Not only are we sustainable by design, we also give to different projects with every purchase. By investing in a piece from SoSo Swim you are supporting healthier seas, a climate positive production, ethical pay and working conditions, and an independent female run small business.

the fabric.

Groups of volunteer divers find and rescue discarded fishing nets in the sea, some of which are caught on sealife. These nylon fishing nets are regenerated together with other nylon waste by Aquafil into ECONYL® yarn. This is then produced with lycra into our swimwear fabric that gets shipped from Italy to our factory in the UK. This is one way we are able to help clean the oceans and save marine life. At Soso Swim we give 1% to the organisation that rescues these fishing nets so they can continue to do their amazing work.ECONYL is twice as resistant to chlorine, suntan creams and oils so your swimmie will last you through every summer.It is also a soft and buttery fabric that not only feels amazing on but is tight to hold and shape your figure.


Your swimsuit comes in an organic cotton duster bag to keep it safe which can be reused for your swimsuit or for fruits and vegetables.We use recycled brown paper mailing bags to keep us zero plastic. Our Hygiene labels are made from sugar cane so they're completely compostable.Our swing tags are printed on handmade eco friendly paper that is made with germination so that once you receive your swimsuit, you can remove the tag, put it in a pot and watch as your flower grows.


All of our swimwear is currently made in the UK
This allows us to minimise the carbon footprint our swimwear has before it reaches its new owner. Our swimsuits are made ethically in a UK factory that we visit regularly to ensure ethical and safe practices.