I think one of the most exciting parts of being a swimwear brand owner is visiting the factories and seeing your vision come to life. Production of pieces has always been very hidden, yet I...

Many of you may be making new years resolutions about how you can change up parts of your life in 2023 and so I thought I would share with you a couple of easy changes you...

How to reduce the cost of your swimsuit... @thriftqueenlola So this is based around the idea of cost per wear. When you rewear things you own the cost of them decreases. So basically if you...

We keep telling you about how our swimsuits are made from discarded fishing nets, but what does that actually mean? Lets start from the beginning; Each of our swimsuits come from a different beginning, a...

SoSo Sustainable Saturdays Fast fashion has a 'haul' problem. The fast fashion industry releases and sells hundreds and thousands of new pieces every week. They promote this fast turnaround where what is 'in' this month could already...

Styling our original cut swimsuit. There are so many outfits you can wear your original cut swimsuit with and we wanted to show you a few below. (Pictured left @jessannmarie, right @thriftqueenlola) Styling your swimsuit for...

So you may have been seeing a lot of content recently about Shein and their production and wondering what does it really mean to be ethical? Much of the news surrounding Shein has been based on...

Our latest campaign spotlights loving YOU as well as the planet. As a brand we want to celebrate your body and make you feel confident and amazing in your skin by giving you a swimsuit...

Here at SoSo Swim we aim to make our swimwear as sustainable as possible. This means spending hours researching the best fabrics, factories, materials, packaging etc. We've put a lot into it and that is...