real sustainable swim on real bodies.
we know how hard it can be to find your size online
so we wanted to make it easier for you guys and we thought who better to help us out than the people who wear soso on the regular!? we invited 11 of our community on a shoot day to get content for our latest campaign and our NEW size guide eek!!!
what’s changed in the size guide?
style specific size guides
unlike the generic size guides you see on soo many websites, we have now created unique size guides for each of our pieces! you can find these directly on the product page, which we hope will make it even easier to shop our pieces with confidence <3
measurements based on real people
we asked over 50 girls in our community to share their measurements + sizing in different soso pieces. we then gathered further data on all of the models we’ve previously worked with and used this to create our new size guide. we wanted our size guide to feel personal and curated, rather than sterile and impersonal soo we’ve based in on real lived experiences with our swimwear!!
transparency about model sizing
in each size guide you will see images of different models wearing the styles, info on the size their wearing and their measurements. we hope that this will help you to visualise what it might look like on and work out your sizing super easily.
a big thanks to our community
we deffo consider this a joint effort, as developing our size guide in this way wouldn’t be possible without your help. thank you to the 11 girlies that came along to the shoot and thank you to all of you that submitted your sizing info. we’ll deffo be doing more things like this in the future so keep an eye out if you missed out this time xx
shop the pieces the girls wore
